When It Matters Most,
It’s Verified.
Three activation hooks. One promise: verified delivery families can see. Start with your first transfer.
Shareable receipt + family confirmation in minutes.
People Who Send Under Pressure.
Migrant workers operate under real liquidity pressure. Medical bills cannot wait. Harvest loans cannot wait. Family needs cannot wait. Our mandate is to reduce uncertainty at the moment it matters most — with verified settlement, visible confirmation, and systems designed for speed.
Strategic Mandate
- Verified Settlement Under 10 Minutes
- Visible Confirmation to Family
- Retention Through Stability, Not Incentives
This is not a rate competition strategy. It is a stability strategy designed to formalize remittance without coercion and retain users through certainty.
The Migrant Mindset.
We don’t treat all migrants the same. We target three real mindsets — with hooks that match how people actually send.
Verified in Minutes.
We don’t “sell remittance.” We remove uncertainty. People stay when the send is fast, provable, and respectful.
Grocery Guarantee
For Guardians: help lands as essentials, not pressure.
Deshi Friday
For Optimizers: predictable repeat behavior — built weekly.
Legacy Tracker
For Builders: show the journey, not just the transfer.
Conversion Funnel
WhatsApp + community leaders + “proof” demos
First transfer set up before flight (Zero-Day)
Day-7 plan + payday reminders + outcome presets
Share receipt → family sees proof → friend copies behavior
Speed with dignity.
When a family is waiting at night, “fast” isn’t a feature — it’s relief. We deliver speed without fear, and proof without paperwork.
No agent. No guessing.
A shareable receipt that looks official and feels final. It turns a transfer into a visible, verifiable moment.
Safety, not scrutiny.
We frame formal remittance as protection: safer identity, safer delivery, safer family outcomes — without shame or pressure.
Zero-Day: Build the first-transfer habit.
We don’t chase workers after they land. We set the habit before they board — at the moment they’re most open to guidance.
Zero-Day wins quietly.
Agents can’t dominate the TTC moment. The environment is calmer — and workers listen.
We teach PIN and OTP rules before the airport scam wave hits.
The first successful send early on becomes the habit. That’s the entire game.
This is “speed with dignity” at origin: help that feels like protection — not paperwork.
Speed with dignity.
We do not fight hundi with fear. We win by making formal remittance feel faster, safer, and more humane — with proof families can hold.
The promise.
Fast, provable, respectful. The system exists to protect that feeling — not to “sell” a bank.
The detailed “Speed Engine / 10-Minute Promise” system design (real-time status, proof artifacts, rail redundancy, latency triggers) is intentionally summarized at a principle level here, per scope. The campaign is built so the promise is understood by humans, while the technical validation sits in internal docs.
Where the volume is. Where the growth is.
The Gulf is the volume engine. The West is the high-value corridor. SE Asia is the pilot for scale and digital rails.
Priority corridors (FY25)
Macro shift: formal channels rising as the hundi gap narrows
Campaign implication: treat GCC as retention + habit, treat West as high-value outcomes, treat SE Asia as “rails + payday capture.”
People don’t send evenly.
Ramadan, Eid, Pohela Boishakh and Qurbani weeks shift behavior. We plan creative and staffing around these dates.
Acquire less. Serve deeper.
With tighter visa conditions for new entrants, UAE becomes retention-first: payroll habits, proof sharing, and family outcome sends.
SE Asia is the test lab.
Malaysia offers scalable semi-skilled density. Singapore offers bank-account salary rails — perfect for payday reminders and automation.
The value exchange.
We keep people in the formal system by solving everyday problems — not by shouting rates.
Key partners (examples)
Hundi wins on “doorstep service.” Our response is not to imitate illegality — it’s to deliver dignity: outcomes, proof, and practical help.
BRAC products that fit the mindsets
Outcome bundles
Let people choose “what the money is for” at send time: groceries, bills, school, medicine. This is how we compete with doorstep trust.
Market-by-market activation calendar.
One platform. Different human realities. We time activations around payday, community rhythms, and the Bangladesh surge calendar.
Plan around the moments people send.
| Moment | Approx. date | What people feel | Activation |
|---|---|---|---|
| Ramadan starts | Feb 18, 2026 | Steady household pressure | Chaa Adda (Iftar focus) + proof demos |
| Laylat al-Qadr | Mar 17, 2026 | Zakat + higher-value sends | “Send with proof” + outcome bundles (food/medicine) |
| Eid-ul-Fitr | Mar 20–23, 2026 | Peak urgency + emotion | Eid Celebration burst + community booths |
| Pohela Boishakh | Apr 14, 2026 | Gifting + family pride | Pohela packs + photo booth + proof share |
| Eid-ul-Adha | May 26–31, 2026 | High-ticket Qurbani sends | Qurbani outcome send + verified delivery messaging |
We never threaten people with compliance. We reassure them: “Send fast. Send safely. Keep your family out of risk.”
A year built around three habits.
Zero-Day module + flight pack + proof share. Build the reflex before agents can.
Remind at payday. Make it one tap. Send with proof. Use outcomes (bills, groceries, school).
Turn every transaction into a social signal: verified receipt + family “confirmed” reply.
Make safety feel human.
Dignity (photo), relationship (voice), and habit (simple learning). This is “Speed with dignity” in real life.
Compliance with empathy.
The “war on hundi” cannot become a war on workers. We hold the line on AML/CFT, while designing experiences that reduce fear and friction.
No public “selling”
We do not behave like agents. No rate boards. No pressure. Tools appear after user request.
Plain-language consent
Clear explanation of KYC, data use, and opt-ins — in Bangla — without intimidation.
Protect the vulnerable
We design for low literacy, high anxiety, and scam risk — because that is the real compliance battlefield.
Project Bridge supports safe, legal remittance. We do not handle cash. We do not act as intermediaries. We provide education, digital onboarding support, and proof tools that help families verify transfers. All materials and scripts are pre-approved.
How we run this without chaos.
A clear operating rhythm: weekly QA, monthly corridor reviews, and surge-mode staffing around key dates.
Operating rhythm
Simple governance that protects the promise
- • Script adherence checks
- • Mystery shopper results
- • Complaint review
- • First-transfer conversion
- • 90-day repeat rate
- • Proof shares / active users
- • Extra “Sunday nodes”
- • Partner vouchers boosted
- • Hotline + fraud alerts
We measure success as habit change: more first transfers, more repeat sending, and less reliance on agents — because families can see proof.